Olajumoke Abiodun

Olajumoke Abiodun

CEO/Fractional CMO, MarketEdge Advisory

Olajumoke is a highly skilled executive with over 13 years of experience in managing people, processes, and performance. She excels at executing and delivering winning initiatives and product strategies. Her expertise lies in optimizing financial performance, driving profitable growth, and achieving strong product-market fit. With a background in market research, data analysis, and cross-functional collaboration, Olajumoke has a proven track record in managing budgets, enhancing user experience, and aligning product development with market demands.

She is passionate about innovation and has successfully led product teams to pioneer Africa's first omni-channel tele-shopping platform, achieving 25% market share growth and industry leadership. At Jumia Nigeria, Olajumoke surpassed growth targets by 20% through strategic Go-To-Market initiatives, expanding the company’s market presence. Her leadership in defining and executing product strategies contributed to a +30% retention rate year over year in the e-commerce sector.

In addition to her strategic acumen, Olajumoke possesses exceptional communication, problem-solving, and adaptability skills. She thrives in cross-functional team environments, fostering a customer-focused approach, and driving product innovation to enhance competitive positioning. Her ability to negotiate, think strategically, and resolve conflicts has enabled her to build successful alliances with industry partners, boosting market presence and revenue streams.

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Advisory Call

60 Minutes

Video Call

What you can learn:

  • Strategic Leadership: Clear, actionable guidance on driving growth, optimizing performance, and aligning business strategies with market demands.
  • Innovation & Product Development: Expert advice on pioneering new products and solutions, enhancing competitive positioning, and achieving product-market fit.
  • Data-Driven Insights: Valuable analysis and recommendations based on market research and data to help inform business decisions and boost profitability.
  • Collaboration & Communication: A customer-focused, collaborative approach to problem-solving, with strong communication skills to foster effective cross-functional teamwork and partnerships.

$100